Would you survive a season in Australian Survivor?

Australian Survivor is a reality game show based on the original international ‘Survivor’, which features a group of contestants deserted...

Dell's social media strategy

We all know Dell as a well-known technology company, offering a broad range of product and services. Dell is most commonly known for...

I’m sure you’ve all heard of the well-known legal streaming music service, Spotify. Spotify has been an innovator in marketing...

In last week’s post, we explored various types of online business models and customer interactivity with websites. This week I will look...

I've just made my new favourite dessert recipe in a short 60 second video! Check it out at https://www.youtube.com/watch?v=DiiLiar8UH4&fe...

In 1999, McDonald and Wilson created a framework of the ‘6 I’s of Marketing’, which essentially outline the practical benefits of digital...

What are business models? As defined by Wienclaw (2008), a business model is “the paradigm under which an organization operates and does...

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